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Advertising entering 'adaptive marketing' era: Forrester report (DMNews)
Changes to technology, media and society at large have led the advertising industry into an "adaptive marketing" era, defined by greater interaction with consumers and initiatives tailored to the individual, according to a March 29 report from Forrester Research.
DUNLOP TO SPEAK AT NATIONAL FORUM ON CUSTOMER BASED MARKETING (dBusinessNews.com)
CHAPEL HILL – Dan Dunlop, president and CEO of Jennings, the Chapel Hill marketing and advertising firm, will speak in April at the Fifteenth National Forum on Customer Base Marketing Strategies in Atlanta, Georgia.
Indy Star union protests changing reporter's story for use in advertising section (Poynter Institute)
*New Ethics Breach: The Indy News Guild officers and stewards have asked Star editorial NOT to allow any of our journalists' work to be reused without their authorization as part of any in-house marketing or advertising campaign. This happened with disastrous results last week.
RGF Set to Focus 2010 Efforts on Direct Consumer Based Marketing Campaign for its Air ... (ThomasNet)
RGF's Guardian Air and REME air purification technologies experienced a huge surge in popularity in 2009. Now in 2010 RGF is looking to further grow the brand by launching a marketing campaign focused directly on the consumer by combining Radio and Web medias. West Palm Beach, FL - RGF's President, Ron Fink has announced the combination of new consumer directed website and radio advertising for ...
Rugby: World Cup marketing song revealed (TVNZ)
The Rugby World Cup marketing machine officially got underway on Tuesday with the launch of its advertising campaign and theme song... COMMENT
'Integrating Search Within the Overall Marketing Mix:Best Practices' Presented at Search Marketing Now, April 15, 2010 ... (PRWeb)
Representatives from Google and from iProspect will share lessons learned, answer questions, and provide key examples and best practices for integrating search with other online and offline channels, as well as for integrating paid and organic search efforts with each other. Participants may submit questions in advance. (PRWeb Mar 31, 2010) Read the full story at http://www.prweb ...
HBO unveils 'True Blood' marketing poster (The Hollywood Reporter)
HBO has unveiled a new marketing effort for its series "True Blood," an attention-grabbing poster consisting of a single word: "VILF."
LED wins Web site marketing awards (The Advocate)
Louisiana Economic Development, the state’s business expansion and recruitment agency, recently received two Internet Advertising Competition awards from the Web Marketing Association, which recognizes excellence in online advertising.
L-E Marketing Students Raise Money and GPA's Staging Hoops Tourney (WLTX-TV Columbia)
Lugoff-Elgin, SC (WLTX) -- Each year, Lugoff-Elgin High School marketing teacher Derek Berry has his students do a "real-life" marketing project. This year's project, The Demon Street ball 3-on-3 Basketball Tournament, was held Tuesday at the LEHS gym and it provided the students with a chance to make money, as well as a good grade.
AirTran and Southwest poke fun at each other (eyefortravel.com)
Low-cost carriers AirTran Airways and Southwest Airlines have been in news for having a go at each other via their respective videos.